Binh Tam Le
Binh Tam is a Staff Research Manager at Google’s AR team, bringing 13+ years of experience to the forefront of human-technology interaction. With a B.A. (Honors) in Psychology from Carleton University, she has navigated a diverse career spanning banking, telecommunications, gaming, and advertising.
Passionate about the B2B landscape, she excels at translating the complex needs of technical professionals into actionable insights. Focused on emerging technologies for over 4 years, Binh Tam dives deep into understanding how AR/VR, AI, and cloud gaming can empower developers, publishers, and consumers alike. Her expertise lies in crafting user-centric solutions that drive both business success and user satisfaction.
My Session(s)
Designing for Tomorrow – UX Research in Emerging Tech
Main StageBinh Tam Le
Emma Gardiner
Jack Holmes
Sara Mastro
Imagine designing for users who haven’t even been born yet, or for products that seem like science fiction. This is the reality of UX research for cutting-edge technologies like AR, VR, AI, and Cloud gaming. Traditional research methods fall short when users lack pre-existing mental models and behaviors. How do you conduct user interviews when […]