Linda Borghesani
Constant Contact | Tufts University
For over 30 years, Linda Borghesani has been shaping user experiences through user interface design, research, and strategy. As a User Research Manager at Constant Contact, she focuses on improving the user experience by influencing the features and overall product to help small businesses succeed in digital marketing. Her previous experience includes leading UX strategy for 5G, FiOS, and Verizon Wireless at Verizon, as well as work at MITRE. Linda also shares her expertise by teaching a human factors and UX capstone course at her alma mater, Tufts University (BS and MS in Human Factors Engineering). Her contributions to the field are further evidenced by her 30+ patents and numerous publications.
My Session(s)
The Power of Continuous Usability Testing – How to Leverage Usability Testing Throughout the Product Lifecycle
Meeting Room 1For many UX professionals, usability testing is a go-to tool for evaluating a product or prototype’s learnability, ease of use, and alignment with user needs. In this interactive presentation with audience discussion, we will discuss strategies for integrating usability testing continuously throughout a product’s lifecycle (discovery, design, development, and post-deployment). We will identify considerations, methods, […]