Sara Mastro
Perceptronics Solutions
Sara Mastro has been responsible for planning, conducting, and managing user–centered research projects and products for over 20 years. Her extensive background in design and research is the basis for a strong methodology that creates smart user experiences. Sara has worked with a variety of companies and organizations throughout her career including Discovery Channel and Texas Instruments.
Sara has been leading the UX research and design team at Perceptronics Solutions (an AI/ML company focused on government contracts) for almost 8 years, in addition to managing several of their product initiatives.
She is an active member of UXPA (User Experience Professionals Association) and is currently serving as President on the UXPA International Board of Directors.
My Session(s)
Designing for Tomorrow – UX Research in Emerging Tech
Main StageBinh Tam Le
Emma Gardiner
Jack Holmes
Sara Mastro
Imagine designing for users who haven’t even been born yet, or for products that seem like science fiction. This is the reality of UX research for cutting-edge technologies like AR, VR, AI, and Cloud gaming. Traditional research methods fall short when users lack pre-existing mental models and behaviors. How do you conduct user interviews when […]